· Creative advertising
· Transmedia stortytelling
· Pitch designer
· Creative strategist
I’m Caro Avedano, a rare blend of multidisciplinary creativity, with extensive experience crafting content for commercials & VR experiences. From initial concept to finishing touches, I bring an intense level of care to every project I touch.
Born in Madrid, based in Vancouver. Graduated in Advertising and Public Relations, I started my journey working at Ogilvy & Mather Advertising for almost two years. Ogilvy & Mather is an international creative agency where I learnt how to create big campaigns for brands (Iberia, Ford, Trident…). Then I jumped into the unknown joining the immersive studio Future Lighthouse as a creative and comms lead.
Storytelling and virtual reality, why not?
At Future Lighthouse we’ve created 18 VR experiences, working hand by hand with the Big Fishes (Oculus, UTA, Sony Entertainment…) and being awarded in the most prestigious festivals around the world (Venice Film Festival, Tribeca, Cleveland Film Festival, Raindance, Oxford Film Festival, Sitges Film Festival…).